Ferrari have announced an alliance with SCEE meaning finally you are able to drive a Ferrari in Gran Turismo! More to the point it underlines how seriously the automotive manufacturers have to do with leveraging an ever increasing audience. With 45 million copies from the game offered it’s a no brainer that the marque like Ferrari has become involved.
Licensing has typically been an intricate area “Advergaming and Sponsorships” is a superb article which discusses every aspect of in-game advertisement and sponsorships particularly the section entitled “A Grey Line: Licensing versus. Advertising”.
Nissan The United States and Microsoft lately announced expansion intends to a lengthy term partnership which initially involved integrating the Xbox 360 Console platform right into a concept vehicle known as the need.
Their bond now reaches Microsoft Digital Advertising Solutions platforms for example Home windows Live, MSN, Live Search, Xbox and Home windows Mobile. Nissan would be the primary sponsor of “Forza 2 Motorsport” for Xbox 360 Console and therefore are co-sponsoring Open for Design [http://openfordesign.msn.com] program.
Ford announced captured their plans to have an advergame known as “Ford Bold Moves Street Racing”. Ford’s advergame strategy carries more risk compared to product placement approach taken by Nissan and Ferrari and will also be interesting to determine the way it all pans out. My cash is on Nissan and Ferrari thriving and Ford’s strategy falling flat. And it is not just my own opinion. Gamespot reviews aren’t very favourable with ratings of “bad” to “poor” for that various platforms (Xbox 360 Console, PC etc) which bodes very poorly for Ford. To pages and use a review: “When people complain about racing games since they’re boring, Ford Bold Moves is the type of game they’re speaking about.
